You have heard about SEO and its importance for a website over a hundred times. It is an essential digital marketing tool. Still, if you have the little knowledge of SEO you cannot make the full use of the complex and multifaceted creature. Before telling you about the SEO and things involved in it, I should introduce you with its full form i.e. Search Engine Optimization. It is a valuable tool for brand awareness purposes on the internet. Furthermore, it holds its importance in the digital era because it attracts more traffic and opportunities to your website. While choosing a person for your website SEO purpose, the person must be trustworthy. 

Let us move ahead and explore the elements included in SEO are:

• Content: You should not forget that content is a vital part of SEO. It is the only vehicle for your website to connect with the audience. If you want to increase your visibility on the internet then try to write accurate content and do regular updates. Regular update is another big factor as Google has a freshness ranking factor Like: if you are a nursery owner then you maintain a blog and publish the series of content that related to gardening. Various forms of content are: 

1. Blogs
2. Infographics
3. Podcasts
4. Whitepapers & e-books 
5. Local Listings
6. Social Media Posts
7. Videos 
8. Webpage Content

• Keywords: Long gone are the days when the bloggers put their complete focus on the keywords research and stuffing work. You do not take the usage of keywords lightly. The keywords hold their important place in the content even now. While researching you should have a complete idea about the long tail and the short-tail keywords. On the internet, there are various sources to find accurate keywords available.

• Off-Page SEO: It includes the link building process known as the backlinks. You should get the backlinks from the high authority websites that are available on the websites. Such external sources should have high DA and PA. You can do guest posting and infographics work to make your presence and get the external links. 
• Search Engine Marketing (SEM): It refers to the paid marketing things that include the native ads, Google Adwords, social media ads, pay-per-click. Still, SEM is not an essential component in the SEO thing. 
• Local SEO: Local SEO is becoming important nowadays as the people started their maximum search through phones and tablets. Through a survey revealed that around 57% of searches were done from smartphones and tablets. For the local business owners if they want to reach a large group then they should register their business on Google My Business, Google+, and Google Maps. Like the clothing, store, and restaurant owners should on the local SEO practices to attract customers. 

I think you have understood the essential elements involved in the SEO thing. While going ahead I will make you understand why SEO is important for your business. 

• Create a better visitor experience: SEO is a critical thing for a website because it improves the usability of the content and the website. Then, many people follow your websites and you get income+ traffic too. Around 50% of people expect a website loading time of two seconds. You should take care of such important things to get good traffic. 
• Visibility & Ranking: With the help of the on-page and off-page SEO elements you can become visible online. The more you focus on the SEO then you will get higher rankings. You should always remember that visibility is connected with the website ranking.
• Website Traffic: One of the main goals of the SEO is to get traffic on the website, visibility, and rankings. You have to follow the SEO practices to get visibility on Google and other search engine platforms on the internet. 
• Website Authority Building: In SEO, the concept of authority building is new. It has become an important thing with the passing time. Authority means trustworthy, relevant, and high quality. High authority websites get more trust from its users to create an internet brand.